CaDi Systems

As in-house UX/UI Designer for CaDi Systems, I was responsible for expanding the company’s brand and designing the user interface for their Carbon Movement application, a platform aimed at helping freight and logistics businesses track and reduce carbon emissions. The brief called for an identity that would feel familiar to industry users while clearly positioning CaDi as innovative, carbon-neutral, and environmentally responsible. I developed brand guidelines and a narrative-driven visual identity that reinforced this positioning across all touchpoints. Alongside the brand work, I designed intuitive user interfaces for the CaDi App and helped develop a cohesive Web App experience that brought visual and functional consistency across the platform and broader company offerings.