Intro 2021 - Student Exhibition

Intro is the annual exhibition of Billy Blue College of Design at Torrens University Australia. In 2021, we were given the incredible opportunity to design the brand identity for the event. Unlike previous years, which were held entirely in person, 2021 marked a pivotal shift. Emerging from the lockdowns of 2020, we were thrust into a new digital reality, a ‘glitch’ in the way we once connected. This concept draws inspiration from that glitch: a moment of disruption where the familiar analogue world collided with a rapidly evolving digital one. The identity embraces elements of the grunge and glitch aesthetic, symbolising both a return to old-school grit and a leap into an immersive, online-first experience. The result is a brand that sparks curiosity, invites exploration, and reflects our transition into a bold, new era of virtual engagement.