Paul'd Pork

With no name chosen at the start, the challenge was to capture the energy of the food truck through its identity. I created a playful illustrated logo centred around the man behind the grill, turning his personality into the brand’s focal point and establishing the perfect name. Alongside the logo, I developed a full identity system from bold typography and traditional colour palette to represent strong heritage and adapt to graphics for menus, packaging, and signage. The result is a street food brand that feels approachable, character-driven, and instantly recognisable.