hANNAH LEE

Brand Strategist & Design Lead

UX/UI Designer

Selected Works

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Intro 2021 - Student Exhibition

Designing a new era of virtual engagement.

Intro 2021 - Student Exhibition

Designing a new era of virtual engagement.

Intro 2021 - Student Exhibition

Designing a new era of virtual engagement.

VOXDOCS

Establishing an identity for the future of healthcare communication.

VOXDOCS

Establishing an identity for the future of healthcare communication.

VOXDOCS

Establishing an identity for the future of healthcare communication.

CaDi Systems

Designing a Carbon-Conscious Experience for the Freight Industry

CaDi Systems

Designing a Carbon-Conscious Experience for the Freight Industry

CaDi Systems

Designing a Carbon-Conscious Experience for the Freight Industry

See all works

See all works

Services

Art Direction

I guide the creative vision behind your brand, ensuring that every image, visual, and campaign tells a cohesive story and looks as intentional as it feels.

Art Direction

I guide the creative vision behind your brand, ensuring that every image, visual, and campaign tells a cohesive story and looks as intentional as it feels.

Art Direction

I guide the creative vision behind your brand, ensuring that every image, visual, and campaign tells a cohesive story and looks as intentional as it feels.

Brand Indentity

From type and color to full brand systems, I create visual identities that are thoughtful, distinctive, and built to connect.

Brand Indentity

From type and color to full brand systems, I create visual identities that are thoughtful, distinctive, and built to connect.

Brand Indentity

From type and color to full brand systems, I create visual identities that are thoughtful, distinctive, and built to connect.

Digital

I design and direct every visual aspect of your website or online store to create a digital presence that’s cohesive, intuitive, and unmistakably on-brand.

Digital

I design and direct every visual aspect of your website or online store to create a digital presence that’s cohesive, intuitive, and unmistakably on-brand.

Digital

I design and direct every visual aspect of your website or online store to create a digital presence that’s cohesive, intuitive, and unmistakably on-brand.

Info

WHat I do

I blend bold design with user-first thinking to turn ideas into impactful visuals and smooth, intuitive experiences.

My background

Originally from Australia, I’ve spent over 5 years in the design industry, creating digital products and brand identities that connect with real people. From apps and websites to full-scale visual systems, my work is driven by a passion for future-focused, intuitive, and human-centred design that simplifies and enhances the way we navigate the digital world.

My approach

Great design starts with empathy. My process is rooted in understanding real user needs and translating them into bold, thoughtful digital experiences. I combine curiosity, strategy, and a love for detail to create work that not only looks good but solves problems. Whether I’m refining user flows or building brand systems, I aim to bring clarity, intention, and a human touch to every stage of the design journey.

Career

Career

Current

Brand Strategist & Design Lead at Brand Playground

London,UK


2022- 2023

UX/UI Designer at Jucari Global

Perth, Australia


2022– 2023

UX/UI Designer at CaDi Systems

Perth, Australia


2021 – 2022

Bid Coordinator at Intermain

Sydney, Australia


2017 – 2020

Executive Assistant at Woods Bagot

Sydney, Australia

EDUCATION

2021 – 2024

Bachelor of UX & Web Design

Billy Blue College of Design

Sydney, Australia


2020 – 2021

Diploma of Graphic Design

Billy Blue College of Design

Sydney, Australia